founding cohort · ten seats · starts september 7
Full Stack Founder
Get your first customer in 8 weeks.
A live cohort for developers who can build anything and have never sold anything.
$ git log --oneline next-8-weeks
The eight weeks
Month one is your buyer, your offer, and a page collecting emails. Month two is traffic, leads, and closing. Nothing gets built until someone has said they would pay for it.
Pick your path
Consulting, products, or SaaS, chosen against your skills, savings, and hours. You leave with one, declared. Homework only: claim handles and domain, build nothing.
Know your buyer
The avatar, written from evidence instead of imagination: who they are, what they already pay for, what they complain about, where they spend their time. Job posts, forums, communities, competing offers, and the words they use themselves.
Shape the offer
Who, outcome, price, in one sentence. Tested on real people until it stops needing an explanation.
Get the page up
Landing page live this week, one action on it, emails coming in. Built in an evening because the offer copy already exists. Still nothing built beyond the page.
Pick your channel, start selling
One channel, chosen against what you already have: outreach, content, ads, partnerships, communities. The first asks go out this week.
Leads at volume
The channel gets hammered: ads, organic, funnels, outreach, whatever you picked. A weekly floor you actually hit, and a pipeline that is a spreadsheet with real numbers in it.
Close
Calls, objections, follow-ups, and the ask for money. Proposals, checkout links, deposits, invoices, whatever your path uses to get paid. First money lands here for most of the room.
Prove it wasn't luck
Do it again: second sale, price raised, one thing systematized so it repeats without you. Post-mortem, 90-day momentum plan, and numbers published, wins and zeros.
three paths, three speeds
Consulting cashes fastest: first invoices land inside the eight weeks. Digital products sell small at the end and compound after. SaaS leaves with a validated offer, a waitlist, and design partners who have committed, and the build starts once those are real. All three leave with a live offer, a real pipeline, and published numbers.
~/the-founding-deal
$1,500
founding price · applications close august 29 · price goes up after this one
- → Eight weeks, live, with me. The most access I will ever offer.
- → Your numbers get published on this site, wins and zeros. Receipts culture from day one.
- → Includes The Developer's AI Productivity Blueprint ($199), free for founding members.
- → Ten seats so every offer gets picked apart individually, mine included.
Every week has a deliverable and a volume floor. This is homework with a deadline and nine witnesses, not videos to watch.
$ cat guarantee.md
Do the work and judge it yourself
Ship all eight weeks: the deliverables, the pitches, your numbers published. If you finish the cohort and do not think it was worth every dollar of the $1,500, say so in one email. Full refund, and you keep the Blueprint. The only people this guarantee excludes are the ones who do not do the work.
$ ./apply
This is an application, not a checkout
Drop your email below and you will get a confirmation. Reply to it with your answers to these six questions. I read every application myself, and I would rather leave seats empty than fill them with the wrong ten people.
- 01What do you build today? Role, stack, years in.
- 02What have you shipped outside of work, if anything?
- 03Which path pulls you: consulting, products, or SaaS? Why that one?
- 04How many hours a week can you actually give this for eight weeks?
- 05Are you willing to have your numbers published here, wins and zeros?
- 06What's your timezone?
questions first? send them here